Links are the building blocks of the Internet. They account for nearly all the traffic you will get to your Website, particularly from Search Engines.
Quality Links improve Search Engine Positions
Search Engines look at the Link Structure of a Website to determine the meaning and importance of individual Web Pages. A Page that has many incoming links of high value (by their criteria) from other web pages will be ranked above pages with less. In addition, the pages they link from and the structure of the actual links will help determine Context, which help determine which search results the page is listed under.
Link Building
Quality Links bring Visitors to your Website
In the rush to secure good Search Engine Positions it's often forgotten that building links also provide a new way for Customers to find you. The more well placed, high quality links you have out there, the more traffic you'll get. The more sources of traffic you can secure, the less dependant on the vagaries of Search Engine algorithms you'll be.
