Search Engine Optimisation

Search Engine Optimisation describes the process of preparing your Website for Search Engines. The Website needs to be structured to allow Search Engines access to all the Content on the site. The Content itself needs to be structured so as to provide context for Search Engines whilst remaining meaningful to users.

Link Building Campaigns

Links are considered 'votes' by some Search Engines, particularly Google, so it's important that other Websites link to yours. However, it's not the sheer volume of links that matter, despite frequent claims to the contrary, it is the context and value of the link structure of your website that really matters. Context is important because it helps Search Engines determine the meaning of your Website (so it knows what searches results to list it under). Value is the importance of the page that is linking to yours divided by the total links from that page (the reason Link Farms don't work!).

Google Adwords

One way to instantly deliver traffic to your website is by using Google Adwords and other Pay Per Click and Paid Placement services. Not only do you get traffic immediately, you also learn which Search Phrases convert to sales. This information is vital for your Search Engine Optimisation efforts.

Conversion and Tracking

What happens to all those visitors you have attracted to your Website through all your efforts in Search Engine Optimisation, Link Building and Google Adwords Campaigns? If you don't know where they came from or what they're doing on the site, how will you know what's working or where to concentrate your Marketing efforts in the future?